Author Archives: admin

Merchandising

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On a recent trip through Asia, I spent a fair amount of time walking through various malls.  Of course, as usual I saw a lot of window displays that I thought were weak, but I was surprised this trip how many were astoundingly good, and this image is of a main front window display for a Bench clothing store.  I spent quite a lot of time in this store, and this merchandising standard was maintained throughout the shop, with imaginative and creative displays in all departments.  The theme was “summer”, and lots of props were used very effectively to add a bit of life to the displays. Continue reading →

Retail is Detail

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Image of a half empty shelf with upside down sineage.I got a bit of a surprise on Sunday morning there, when I walked into one of Australia’s largest retailers.  The very first thing that hit my eye as I entered, was big signs in the shape of pencils on the top shelves that I couldn’t immediately read.  That fact intrigued me, and on closer inspection, I was  shocked to see that out of five of these signs, four were upside down. Continue reading →

Retail Statistics, a measure of your retail business’ “vital signs”.

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I thought I’d like to take a look at some of the statistics commonly used in the retail industry.  Love ‘em or hate ‘em, they are critical to enable us to measure our business performance, but at the same time, it’s important to view them in context.  By this, I mean that they need to be interpreted properly with an insight into the factors affecting them.  Continue reading →

Retail Graphic Design

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We are pleased to announce that Richard Olano will be joining us next week, in the capacity of Graphic Design Manager.  Richard has 7 years of experience in Graphic design, three of which were spent as a graphic designer for a prominent UK retail group.  His duties there involved preparation of all  POS material, design of logos’s and printed information for own branded product, and was involved in the preparation of newspaper and magazine advertising.  Richard has an excellent understanding of the essential simplicity of retail graphics, and we welcome him to our team.

If you would like to have a chat about your graphic design and pos requirements, don’t hesitate to call us on 0749 223123, or email, graphics@excelretail.com.au.

2011 draws to a close….what will 2012 bring?

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As 2011 draws to a close, rather than give a general opinion based on the media sources as to how the retail year went, I thought I’d give an across the board view based on the experiences of our own clients and contacts.

Overall, it doesn’t seem to have been too bad Continue reading →

Retail Start-Ups – why do so many fail?

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One of the main reasons that many retail businesses fail in their first year is that the business was “under capitalized” .  i.e. That insufficient funds were available to see the business through the first year.  It’s important to understand this, though in our experience, this is only the No. 2 reason why small retail operations fail in the early stages. Continue reading →