Merchandising

On a recent trip through Asia, I spent a fair amount of time walking through various malls.  Of course, as usual I saw a lot of window displays that I thought were weak, but I was surprised this trip how many were astoundingly good, and this image is of a main front window display for a Bench clothing store.  I spent quite a lot of time in this store, and this merchandising standard was maintained throughout the shop, with imaginative and creative displays in all departments.  The theme was “summer”, and lots of props were used very effectively to add a bit of life to the displays. Continue reading